Get Your Store Roasted
Your Shopify homepage scored across 8 dimensions. Find out what's costing you sales.
Free, no signup · 30 seconds · Shopify stores only
What you get
A full homepage audit. In 30 seconds.
Desktop + mobile screenshots
We capture both viewports so you can see exactly what shoppers see.
Specific, actionable fixes
Not just a score. Each dimension gets a plain-English verdict and what to do next.
What is a Shopify store roast?
A store roast is an AI-powered audit of your Shopify homepage. It looks at your store the way a first-time visitor would: in seconds, forming an impression about whether to stay or leave.
Your homepage is the highest-leverage page on your entire store. It handles more traffic than any product page, sets the tone for your brand, and determines whether visitors explore further or bounce. A 10% improvement in homepage conversion can mean thousands of dollars in recovered revenue.
Manual homepage reviews are subjective and inconsistent. Our AI analyzes your store against a structured framework of 8 conversion dimensions, giving you a repeatable, comparable score. Every store gets graded on the same criteria, so you can benchmark against competitors and track improvements over time.
What this tool analyzes
We score your homepage across 8 dimensions, each weighted by its impact on conversions:
Your hero section has roughly 3 seconds to communicate what you sell and why it matters. We check for a clear headline, supporting copy, and a compelling visual that instantly tells visitors they are in the right place.
How well your homepage communicates your unique selling proposition. Can a visitor understand what makes your products different within the first scroll? Stores that bury their value proposition below the fold lose visitors before they ever see it.
Customer reviews, security badges, press mentions, guarantees, and social proof. First-time visitors need reasons to trust you. Stores without visible trust signals convert at a fraction of those that display them prominently.
Are your calls to action above the fold? Do they use specific, benefit-driven language instead of generic "Shop Now" buttons? Strong CTAs guide visitors toward their next step instead of leaving them to figure it out.
Whether your menu structure is intuitive or overwhelming. Cluttered menus with too many options create decision paralysis. Clean navigation with clear categories helps visitors find what they want fast.
Brand cohesion, whitespace, typography, and overall aesthetic. It is not about being "pretty." It is about whether your design builds confidence. Inconsistent fonts, crowded layouts, and low-quality images signal an untrustworthy store.
Responsive layout, touch targets, and thumb-zone accessibility. Over 70% of Shopify traffic comes from mobile. If your buttons are too small or your layout breaks on phones, you are losing the majority of your visitors.
A fresh lab test on your homepage performance. While weighted lower, slow pages have an outsized impact on bounce rates. Every additional second of load time increases the probability of a visitor leaving by 32%.
How to read your score
Your overall score is a weighted average of all 8 dimensions. Here is what the ranges mean:
Your homepage is among the best we have seen. Focus on maintaining speed and testing small improvements.
Solid foundation with room to grow. Look at your lowest-scoring dimensions for the biggest opportunities.
Several dimensions need attention. Prioritize the highest-weighted ones first: Hero Impact, Value Clarity, Trust Signals, and CTA Strength.
Your homepage is actively hurting conversions. Start with the basics: a clear hero, visible trust signals, and a strong call to action.
Most Shopify stores score between 45 and 65 on their first check. After implementing the recommended fixes, re-run the tool to track your progress. Even small improvements in high-weight dimensions produce meaningful score jumps.
Common homepage mistakes that kill conversions
Weak hero with no clear value proposition. Your hero section is not the place for a lifestyle photo with no context. If a visitor cannot tell what you sell and why it matters within 3 seconds, they leave. The best-performing homepages lead with a specific benefit, not a brand name.
Missing trust signals. New visitors have zero reason to trust your store. Without visible reviews, security badges, press mentions, or satisfaction guarantees, you are asking people to hand over their credit card to a stranger. Even a simple “30-day money-back guarantee” badge can improve conversion rates significantly.
Slow page speed. Heavy themes loaded with apps and unoptimized images create painfully slow experiences, especially on mobile. Google data shows that 53% of mobile visitors abandon sites that take longer than 3 seconds to load. Every extra second costs you customers.
Generic CTAs. “Shop Now” tells visitors nothing. “Find your perfect fit” or “See the collection” gives them a reason to click. Specific, benefit-driven CTAs consistently outperform generic ones in A/B tests.
Poor mobile experience. Tiny buttons, text that requires zooming, and layouts that do not adapt to phone screens. If your homepage does not work on a 375px-wide screen, you are losing the majority of your traffic before they see a single product.
How to improve your score
Start with the highest-weighted dimensions. A 10-point improvement in Hero Impact matters twice as much as the same improvement in Page Speed.
Hero quick win
Rewrite your headline to state the specific benefit you offer. Replace "Welcome to [Store Name]" with something like "Handcrafted leather goods that last a lifetime."
Trust quick win
Add a review widget or testimonial to your homepage above the fold. If you have press mentions, display the logos. If you offer a guarantee, make it visible.
CTA quick win
Replace every "Shop Now" button with something specific. "Browse the collection," "Find your size," or "See what is new" all perform better because they set clear expectations.
Speed quick win
Compress your hero image, remove unused apps, and enable lazy loading for images below the fold. These three changes alone can cut load time by 30-50%.
After making changes, come back and run the tool again to measure the impact.
Who this tool is for
New store owners launching for the first time and wanting to know if their homepage is ready for traffic.
Established stores looking to optimize conversions and understand why visitors are not buying.
Agencies and freelancers auditing client stores before a redesign or as part of a CRO engagement.
Anyone hiring a developer who wants a baseline score before and after the work, so they can measure what they are paying for.
The tool is free, requires no signup, and takes 30 seconds. Run your first roast
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